PESTLE framework

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  • Political factors - how political change could affect the business environment, in particular with regards to regulation and taxes.
  • Economic factors - how economic change that could affect business, taking into account current forecasts and how they will affect
    other businesses in similar sector, as well as buyer behaviour.
  • Social factors - any demographic and cultural changes that are happening at the moment and could continue throughout the year,
    as well as changes in attitudes.
  • Technological factors - advancements in technology could affect how business operates.
  • Legal factors - covers the regulatory requirements that apply to business.
  • Environmental factors - how the environment can affect business. They could include concerns around climate change, and steps that firms are taking
    to reduce their carbon footprint. They could also include weather-related issues, such as the risk of damage from flooding or storms.